Beauty studio · St. Gallen
Albi's Beauty
Website with direct booking, laser landing page and guides. Plus an online masterclass with checkout, course area and certificate.
Direct bookingOnline courseCertificateCookie-free tracking
Websites · Visibility · Customer acquisition
We turn visitors into customers.
Website, visibility and campaigns from one source. First we show what we build. Then you decide.
01
Website check
We show what your website is losing today.
20 points, one result, three levers. Within 48 hours, free of charge.
- 1Phone number not clickable
- 2No price, no price range
- 3No references with location
- 4No inquiry tracking
- ✓Mobile layout
0of 20
02
Built to bring inquiries. .
Three things every website of ours has.
I
Always a path to an inquiry
Phone, WhatsApp, a four-step inquiry. Every one is counted.
II
Prices before anyone asks
Price calculator or price range. Pre-qualifies and builds trust.
III
Trust at a glance
References with location, faces, process, answers. Google finds that too.
03
See first, then decide.
No specification, no advance payment. One prototype, one concept, one fixed price.
1Free
Analysis
20-point check, competitors, search terms.
2Free
Prototype
Your new website, clickable. With your content.
3Fixed price
Concept
Every decision explained. One price for three scopes.
4Two weeks
Launch
Online in two weeks. Corrections included.
04Offer
Website at a fixed price. Growth by the month.
Separately or together. All prices excl. VAT.
1
One-off
Website
Three scopes. Yours to keep, no subscription.
- Compact6 pages, every contact path, Google profileCHF 3'900
- Complete Recommended10 pages, price calculator, references, photo shootCHF 5'900
- PlusPlus landing pages, guides, Google Ads, careers pageCHF 8'900
Entry point: quick fixes for CHF 900, credited when you buy. Hosting included in the first year.
2
Monthly
Growth
Social media, Google, campaigns. Three months, then cancel monthly.
- S · VisibilityInstagram, three posts per week, reportingCHF 2'000per month
- M · GrowthDaily content, Google profile, website includedCHF 5'500per month
- L · Customer acquisitionPlus Meta and Google Ads, landing pages, trackingCHF 7'500per month
Excl. ad budget. The website is included in M and L.
Which path fits? The website check will tell.
05
Selected work.
Websites and platforms for businesses that want more than a business card.
Building services · Gossau
Quote in four steps
Price calculator, partner page, callback within 24 hours.
Timber construction · Andwil
Entry by audience
Roof extensions as a dedicated page, projects with location and construction time.
Heating · Gossau
Heating replacement with price range
Subsidy note, four-step inquiry, page for property managers.
Roofing · Andwil
Roof check as the entry point
Renovation with price range, references with location and scope.
06
We counted.
993 business websites, 20 points, one pattern.
993websites analysed
383without a clickable phone number
621without a contact form
460without inquiry tracking
The 20 points
Tap-to-call phone numberWhatsApp or callbackShort formMobile layout
Loads in under 2 secondsHeadline names the servicePage title and descriptionPrice or price range
References with locationFaces and namesProcess in stepsFrequently asked questions
Google profile linkedReviews visibleOne page per core serviceUp to date
Secure connectionInquiry trackingStructured dataLegal notice and privacy
JMJon Mustafa · founder
07
Who is behind it
“Build first, then talk. The other way round, I would not trust it as a customer either.”
Jon MustafaFounder, outthinq
- One contact, from analysis to launch.
- 993 websites analysed before the first prototype was built.
- Fast, static technology. No maintenance subscription, no site builder.
08
Frequently asked questions.
Not covered? We reply the same working day.
What does a website cost?
Compact CHF 3,900, Complete CHF 5,900, Plus CHF 8,900. One-off, excl. VAT. Entry point: quick fixes for CHF 900, credited.
How do the website and the monthly plans fit together?
You buy the website once. S, M and L are ongoing work: social media, Google, campaigns. The website is included in M and L.
Why the prototype first?
Because you judge something clickable better than a twenty-page proposal. Our tools make it possible.
How long until launch?
Two weeks after the order. Week one: kick-off, copy, functions. Week two: corrections, tests, domain.
Who owns the website?
You do. Copy, images, code, domain, accounts. Hosting and care on request for CHF 90 per month.
Do you work internationally?
Yes. Analysis, prototype and alignment happen over video. We deliver concepts and websites in German and English.
09
Contact
Have your website checked.
20 points, three levers, one suggestion. Within 48 hours, free of charge.
Offer
Website at a fixed price. Growth by the month.
What you hear in conversation is written here. Prices excl. VAT.
1
One-off
Website
| Service | CompactCHF 3'900 | CompleteCHF 5'900 | PlusCHF 8'900 |
|---|---|---|---|
| Pages from the prototype, copy and numbers finalised | up to 6 | up to 10 | up to 10 + 5 landing pages |
| Call, WhatsApp, contact form | yes | yes | yes |
| Google Business Profile set up and linked | yes | yes | yes |
| Redirects, cookie-free tracking, launch on your domain | yes | yes | yes |
| Price calculator or four-step inquiry | – | yes | yes |
| Reference projects prepared | – | up to 6 | up to 6 |
| FAQ, process, quality promise | – | yes | yes |
| Photo shoot (half day) organised | – | yes, photographer billed separately | yes, photographer billed separately |
| Structured data, page titles, descriptions | basics | yes | yes |
| Review process with QR card | – | yes | yes |
| Three guide articles | – | – | yes |
| Google Ads: account, first campaign, tracking | – | – | yes, budget separate |
| Careers page with a one-minute application | – | – | yes |
| Corrections after launch | 30 days | 60 days | 90 days with review |
| Hosting in the first year | included | included | included |
2
Monthly
Growth
Three-month minimum term, then cancel monthly. The website is included in M and L.
SVisibility
Present where your customers are every day.
CHF 2'000per month
- Instagram profile rebuilt: bio, link, highlights
- 3 posts per week
- Community management
- Monthly reporting
MGrowth
Get found and convince.
CHF 5'500per month
- Everything in S
- Daily posts and stories
- Google profile and review system
- Website: a page and form per service
- Photos become reference projects
LCustomer acquisition
Make inquiries predictable.
CHF 7'500per month
- Everything in M
- Meta and Google Ads
- A landing page per campaign
- Retargeting
- Inquiry tracking and optimisation
Excl. VAT and ad budget.
Entry point
CHF 900, one-off
Quick fixes on your current website: page titles, images, phone button, broken links, Google profile. Fully credited when you buy later.
Process
- Week 1: Kick-off, you deliver numbers, references and photos. We finalise.
- Week 2: Corrections, tests, domain, launch.
- Afterwards: Corrections included, monthly inquiry count.
Payment and ownership
50 percent on order, 50 percent at launch. Monthly plans in advance. Website, copy, images, code and domain belong to you.
Hosting and care
optional
CHF 90 per month: hosting, domain, updates, one hour of changes. Included in the first year.
On request
Fixed price based on a concept
Online courses with checkout and certificate, booking systems, shops, job postings with social media content.
Not included
Photographer, ad budget, third-party costs such as domain or form service. Billed separately with receipts.
The first step costs nothing.
Website check within 48 hours, then the prototype. You decide once you have seen both.
Method
See first, then decide.
Four steps. The first two cost nothing.
Step 1 · free
Analysis
Your website checked against 20 points, plus competitors, search terms and Google profile.
- One page: your score and the three biggest levers.
- Within 48 hours. The results are yours either way.
Step 2 · free
Prototype
Your new website as a clickable prototype: services, calculator or four-step inquiry, process, FAQ. With your photos where available.
- On the phone and on the computer.
- Example values are marked as examples.
Step 3 · fixed price
Concept
One document explains every decision: positioning, structure, copy, numbers. Plus a fixed price for three scopes.
- Presented in person, on site or by video. One hour.
- Prototype and concept stay with you, even if you say no.
Step 4 · two weeks
Launch
Kick-off, finalise content, connect forms and tracking, switch the domain.
- 30 to 90 days of corrections included.
- One number per month: calls, messages, forms.
Technology
Fast, secure, no maintenance subscription.
Static websites: finished pages instead of a database and plugins.
I
Under 2 seconds
Modern image formats, no unnecessary code, no third-party scripts.
II
Tracking without a cookie banner
Calls, WhatsApp clicks and forms counted, without personal data.
III
Everything belongs to you
Code, copy, images, domain. Tied to no one, not even to us.
Checklist
What we need from you.
The more complete at kick-off, the safer the two weeks.
Prices or price ranges3 to 6 references with locationPhotos of team and workLogo in good quality
Domain accessGoogle profile accessOpening hours, service areaOne-hour kick-off
Step 1 starts with your website address.
We get back to you within 48 hours with the results.
Work
Built for inquiries.
Websites and platforms for businesses that want more than a business card.
Beauty studio · St. Gallen
Albi's Beauty: website with direct booking
Starting point: 5.0 stars from over 300 reviews, but a website that showed none of it.
Solution: Laser landing page with guarantee, booking of the chosen treatment in one click, result photos, reviews, eight guide articles, cookie-free tracking.
Direct bookingLaser landing page8 guide articlesCookie-free tracking
Online course · Beauty
Albi's Beauty: masterclass as a platform
Starting point: An in-person training that only sold when the studio had time.
Solution: Sales page, payment by card or Twint, automatic account, course area with 43 lessons, final test, certificate with verification page. One-off price CHF 619.
Automated paymentCourse areaCertificateData hosted in Switzerland
Building services · Gossau
Underfloor heating and floor insulation
Starting point: No price range, a form without a response time, homeowners and installers on the same page.
Solution: Quote in four steps, price calculator, dedicated pages for retrofitting and partners, callback within 24 hours.
Price calculatorQuote in 4 stepsPartner page
Timber construction · Andwil
Roof extensions, conversions, prefabricated elements
Starting point: A hundred gallery images, five with a location. No main headline, phone not clickable.
Solution: Roof extensions as a dedicated page, separate entry for homeowners and architects, four-step inquiry, projects with location and construction time.
Inquiry in 4 stepsPrice rangePage for architects
Heating and ventilation · Gossau
Heating replacement, heat pumps, ventilation
Starting point: Home page a placeholder, no phone link, no prices, no references.
Solution: Heating replacement as the main page with price range and subsidy note, four-step inquiry, page for property managers.
Price range for heating replacementSubsidy informationPage for property managers
Roofing and facades · Andwil
Roof renovation, facades, solar
Starting point: Empty main headline, no prices, no process, references without a year.
Solution: Free roof check as the main button, roof renovation with price range, partner page, references with location and scope.
Roof check in 4 stepsPrice range for renovationReferences with location
What they share
The same building blocks, adapted to every business.
Industry, numbers and language change. What brings inquiries stays.
Headline with service and locationPhone, WhatsApp, inquiry visiblePrice range or inquiry in 4 stepsOne page per core service
References with location and scopeProcess in stepsFrequently asked questionsTeam with names
Service area namedStructured data for GoogleInquiry trackingLoads in under 2 seconds
Your business next?
The prototype costs you nothing. Just a website address and one hour of your time.
About outthinq
One step further ahead.
outthinq is a one-person company from St. Gallen, Switzerland, founded in 2026 by Jon Mustafa. The name is the plan: think one step further than the competition before the customer calls.
JMJon Mustafa · founder
“Most businesses do excellent work and have a website that shows none of it. We change that.”
Jon MustafaFounder, outthinq
- One contact for analysis, concept, build and launch.
- Trades, construction, building services, beauty, services. We know the prices and your customers' questions.
- On site in German-speaking Switzerland, by video anywhere.
Why build first?
Because something clickable is easier to judge than a twenty-page proposal. And because we carry the risk that way, not you.
How we work
With modern tools, including artificial intelligence. That is why a prototype can be free and a website can take two weeks. Listening, deciding, checking and taking responsibility is done by Jon personally.
How we know what is missing
993 business websites analysed: 383 without a clickable phone number, 621 without a contact form, 460 without tracking. The 20-point website check grew out of that.
More than websites
Online courses with checkout and certificate, booking systems, shops, job postings with social media content. Based on a concept, at a fixed price.
What we are not
Not an agency with ten departments, not a site builder, not an ad network. We build what brings inquiries.
Let's get to know each other.
You send the website address, we send the results.
Website check
20 points. 48 hours. Zero francs.
One page with your score, the three biggest levers and the next step. No obligation.
What we check
Each point a yes or no. The average is well below half.
Tap-to-call phone numberWhatsApp or callbackShort formMobile layout
Loads in under 2 secondsHeadline names the servicePage title and descriptionPrice or price range
References with locationFaces and namesProcess in stepsFrequently asked questions
Google profile linkedReviews visibleOne page per core serviceUp to date
Secure connectionInquiry trackingStructured dataLegal notice and privacy
Legal
Legal notice and privacy
Legal notice
outthinq
Jon Mustafa
Kesselhaldenstrasse 28E
9016 St. Gallen, Switzerland
info@outthinq.ch · 078 952 97 47
Sole proprietorship. Prices in CHF excl. VAT. Jon Mustafa is responsible for the content of this website.
Privacy
This website sets no cookies and uses no advertising trackers. Your language preference is stored locally in your browser. Page views and clicks are measured without personal data. Form data (name, phone, company, website address, message) is sent to outthinq by e-mail, used solely to answer your request and not passed on to third parties. You can request deletion of your data at any time: info@outthinq.ch. Fonts are loaded from Google Fonts, which transmits your IP address to Google.